Entrepreneur Workshop was a work program held to accommodate students’ interests, especially Undip’s Business Administration students, in the world of entrepreneurship. This time, the Entrepreneur Workshop was presented online due to the pandemic. So, it was impossible to hold it offline. Fortunately, during the pandemic, various facilities were available to help carry out this activity.
The development of existing technology had brought changes to many aspects of life, including in the business field. The use of increasingly improved information technology also contributed to the sustainability of a business. Especially in a situation like this, the concept of selling online was highly relied upon by entrepreneurs.
Entrepreneurs who had a business plan certainly hoped to immediately give consumers the confidence to buy their products. However, many were getting confused about how to convince other people to buy their products. This would certainly be able to increase the business turnover of entrepreneurs if they could convince the consumers.
This condition made many people began to realize the importance of learning techniques for stringing words. So that, readers could give responses as expected by copywriting. It was because the sentence structure in an advertisement could have tremendous power in influencing consumer decisions to buy a product.
Therefore, UNDIP’s Student Association of Business Administration’s EKOBIS held an activity that directly invited and involved a related copywriter to demonstrate and practice copywriting techniques. So that, prospective entrepreneurs could get an idea of ??copywriting techniques and could apply the existing concepts as the provisions in the world of work. or entrepreneurship.
This year’s Entrepreneur Workshop with the theme “A Point of Copywriter” would be held on Saturday, May 8, 2021, from 9.40 am to 12.00 pm which was attended by UNDIP Business Administration students. This activity was carried out in an online webinar on the Digital Zoom Platform.
Entrepreneur Workshop invited Creative and Advertising Copywriter, Heru Raharja Catur Putra as the speaker. During the event, the speaker explained the material related to copywriting and how it was applied in the real world.